Filmon 2022: nova identidade visual para um festival de cinema
Client
Filmon
Indústria || 215
Culture
Recursos
Identidade da marca
Comunicação da marca
Ilustração
Filmon é um festival de cinema polonês para pessoas com deficiência. A principal idéia do festival é incentivar as pessoas com deficiência a expressar suas emoções através do cinema e suas carreiras a usar esse campo de arte em terapia. Na edição de 2022, apoiamos os organizadores pelo terceiro ano, preparando e implementando a identidade visual, criando materiais de marketing e cuidando da comunicação deste nobre festival.
Desafio
Assumimos toda a responsabilidade por trazer a ideia criativa para a identidade visual do festival e implementá -la. A identidade deveria ser madura, fresca e fortemente orientada para o festival. Além disso, tivemos que adaptá-lo a um público diversificado, crianças em idade escolar e adultos. Animações, vouchers, diplomas, pulseiras, folhetos, convites, colhedores, estátuas, pôsteres de festivais e gráficos de mídia social
Scope of the project consisted of:
– conception and implementation of visual identity,
– finding gadgets ideas, contact with subcontractors, and negotiations,
– production of marketing materials and gadgets: roll-up, badges, backpacks, animations, vouchers, diplomas, bracelets, leaflets, invitations, lanyards, statues, festival posters, and social media graphics
- Atualizando e criando o site do festival
Solution
We started our work on the concept with some deep yet enjoyable considerations; after all, we are cinema enthusiasts ourselves. We thought about what we could find in a film. What can we experience as viewers? And what ideas can we present through our own short movie? For FilmON’s new identity, we chose elements, in our opinion, the most relevant:
- Desafios
- Magic
- Sentimentos
- Aventura
- Comunidade || 275
– Nature
Then, we looked at FilmON’s festival logo and decided to develop each letter to create distinctive shapes filled with textures, colours and patterns. Each shape corresponded to one of the previously selected elements. This became the starting point, the canvas on which we weaved the story of the FilmON festival this year.
Posters informing about key dates related to participation in the festival. We designed six different variants of this graphic.
As a company that, both internally and externally, builds standards in
inclusive communication, we also took care to change the festival’s slogan:
Film festival for disabled people –> Film festival for people with disabilities
.
In line with the visual concept, we updated the materials on the festival website, which, by the way, is also designed by us. For previous editions, we created the site layout and information architecture. We then optimised it for user experience and accessibility. The result is a site that can be easily navigated by people with visual impairments and difficulty focusing. Admind was also responsible for maintaining the site and adding new articles, photos, and graphics.
As FilmON actively communicates with its audience through social media, especially Instagram. We spent a lot of time on this medium creating designs and animations that present the new edition of the festival, inform and encourage participation, and those to be used at a later stage of the festival. Among others, informing about the winners and presenting jury.
A promoção do festival de cinema não poderia estar completa sem filmagens. Preparamos um trailer e o usamos no site, mídia social e durante o festival. Nosso objetivo era torná -los consistentes com o ambiente visual da Filmon. Todos nós queríamos que o Filmon parecesse profissional, competisse com outros festivais nesse aspecto e, acima de tudo, para atrair a atenção do público. E conseguimos isso - as estatísticas não mentem:
At the same time, we prepared professional festival gadgets for the participants. Our goal was to make them consistent with the visual environment of FilmON.
Outcome
Throughout the whole project, cooperation and communication went very smoothly thanks to the organisers’ commitment and openness to our designers’ ideas. We all wanted FilmON to look professional, to compete with other festivals in this aspect and, above all, to attract the audience’s attention. And we achieved this – statistics don’t lie:
- Em 2022, os participantes enviaram 47 filmes para a competição (um número recorde). Isso se compara a apenas 2 em 2016 e 17 em 2018.
- O alcance da página de fã foi de 18.478 pessoas, um aumento de 23,1% em relação ao ano anterior. Identidade
– 5604 visitors to the YouTube channel.
